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Olympic Committee enters new marketing age

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The Bahamas Olympic Committee (BOC) plans to implement stronger marketing strategies now that the International Olympic Committee (IOC) has better equipped it to recruit and deliver maximum value to corporate partners.

Clarence Rolle, a vice president of the BOC, attended the Olympic Marketing Seminar in Samorin, Slovakia that was presented by the IOCs Television & Marketing Services unit in late June. The seminar brought together representatives from dozens of national Olympic committees to be updated on tools for helping the corporate world better understand the Olympic movement and cooperate in the development of athletes...

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